Tableau: Using Big Data to Drive Executive Decisions

Tableau is an effective business intelligence application for data analytics, measuring customer/retailer engagement KPIs, dashboard creation, and developing key insights for the executive team, all while providing an intuitive user interface well-suited for a variety of data analysts. Looking at the bigger picture, however, are two features that really set Tableau apart: Real-time reporting and data blending.


At Bristlecone Holdings, Tableau can directly connect to our database and develop insight using data that is coming in on a day-to-day basis. This is key to driving executive decisions that are timely and relevant to current market conditions.Think about a geographic map, displayed in the company conference room, showing how many deals you’ve done so far, and being continuously updated showing new deals that are just coming in. This takes reporting to a whole new level.


Tableau has the ability to blend data from a variety of sources such as Excel, Google Analytics, and Salesforce. Customer engagement metrics can be formulated using data from a combined group of sources, such as Google analytics and excel.


One example of a particular insight that is uncovered through Tableau, and is able to drive key executive decisions, is measuring engagement of our retail partners. Certain features have been recently added to our furniture product line to increase growth and overall market share. We recently put a new metric in place through Tableau to measure how many retailers are actively using our program, before and after the new features have been implemented. So far, the new features show that retailers are reacting positively and we have seen a growth in the number of retailers using our program. Looking at this metric over time will help executives decide what changes need to be implemented, across all product lines, in order to increase engagement of our product by our retail partners.


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